Meticulous Research®—a leading global market research company, published a research report titled, ‘Hair Dryer Market Size, Share, Forecast, & Trends Analysis by Model (Foldable, Non-foldable), Type (Cordless, Corded), Technology (Ionic, Tourmaline, Ceramic, Infrared), Power (Low, High), Usage, Distribution Channel - Global Forecast to 2031.’
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According to a recent report by Meticulous Research®, the global hair dryer market is expected to reach $12.3 billion by 2031, with a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031 in terms of value. The market volume is projected to hit 324.9 million units by 2031, growing at a CAGR of 3.4% during the same period. This growth is largely fueled by the expansion of professional hair salons, increasing awareness of beauty and personal care, and the rising demand for high-quality salon services. However, concerns about heat damage to hair may limit market growth.
The booming e-commerce sector and growing demand for personal care products in emerging markets are expected to open up growth opportunities. However, market players face challenges from the proliferation of copyright hair dryers.
Market Segmentation:
- By Type: Non-foldable hair dryers are expected to account for over 58.0% of the market in 2024 due to their use in personal and professional settings. Foldable hair dryers are forecasted to have a higher growth rate during the forecast period.
- By Technology: Ionic hair dryers are expected to dominate with over 43.0% market share in 2024, owing to their heat distribution capabilities and hair health benefits. The ceramic segment is projected to experience the highest growth rate.
- By Power: High-power hair dryers, accounting for over 56.0% of the market in 2024, are favored for fast drying, especially for thick or curly hair. This segment is expected to see a strong growth rate.
- By Usage: Personal use hair dryers are anticipated to capture over 64.0% of the market by 2024, while the professional segment is expected to grow at a faster rate due to demand for high-quality salon tools.
Regional Insights: North America is forecasted to lead with over 34.0% market share in 2024, followed by Asia-Pacific. Technological innovations, premium product demand, and consumer awareness are key drivers in North America.
Key Players: Major market players include Conair LLC, Panasonic Holdings Corporation, Dyson, and Koninklijke Philips N.V., among others.
Conclusion: The hair dryer market is poised for substantial growth, driven by increased salon services, beauty awareness, and technological advancements. While challenges like copyright products and heat damage persist, opportunities abound, particularly in emerging markets and through online sales channels.
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